Media Room

Contact: Robert W. Hess

Prostate Cancer Awareness Project


Prostate Cancer Awareness Project Seeks Prostate Cancer Survivors for Interviews at Sturgis Motorcycle Rally

Manhattan Beach, CA – July 1, 2010 – The Tour de USA® 2010, the first ever roundtrip trans-American charity motorcycle rally to raise funds and awareness for prostate cancer, is seeking prostate cancer survivors to interview for its documentary film of the event.

“Since President Richard M. Nixon declared the ‘War on Cancer’ in 1971, more than a million men have died from prostate cancer and nearly 29,000 men will die each year from this disease,” said Hess, a prostate cancer survivor himself.  “We are excited about uniting the motorcycle community and those who are interested in preventing and curing prostate cancer for this historic event.  It will be a blast, yet at the same time will generate funds for community-based prostate cancer awareness and prevention events, as well as testing for men without health insurance.”

The ride will be in Sturgis, SD on August 8 and 9, 2010 to dedicate a brick to prostate cancer victims.  Hess would like to connect with prostate cancer survivor who would be willing to tell their story as part of the documentary film of the ride.

Survivors may contact Hess via email ( or by telephone at 310.496.3159.

Ride details, including sponsorship and donation opportunities, can be found at the event website

A day-by-day route map can be downloaded at the event site.  Daily route updates will be posted on Twitter (TourdeUSA, 29000Men, and robertwhess).  Riders wishing to connect to the ride and media wishing to track the ride can see the riders location in real time (every 10 minutes) at

All donations of $25 or more receive a commemorative Tour de USA® patch.  Donations can be made at or

Ride Dedicated to Famed Actor Dennis Hopper

The 2010 edition of the Tour de USA® is dedicated to famed actor Dennis Hopper of “Easy Rider” fame, who died on May 29, 2010, just a year after being diagnosed with advanced prostate cancer.

About the Prostate Cancer Awareness Project

The Prostate Cancer Awareness Project (PCAP) is a registered 501 (c)(3) nonprofit entity, FEIN 20-4509127.  Robert Hess, founder, formed the PCAP as a result of his accidental prostate cancer diagnosis in 2003.  The PCAP’s focus is on early disease detection and prevention.


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