The Answer is a Resounding, Yes!
Last week I received an email asking how I felt about the trip and what it was accomplishing.
Five hours a day on a motorcycle gives one lot’s of time to reflect and my conclusion is that without a doubt the Tour de USA 2010 is achieving it’s goal.
Catalyst for Awareness Events
One of our trip objectives was to serve as a catalyst that local prostate cancer organizations could use to kickoff their own prostate cancer awareness activities in the month of September, which is national prostate cancer awareness month.
Helen Baldwin, Executive Director of the Arkansas Prostate Cancer Foundation, and her team did this with superb skill.
Our activities in Little Rock included two radio shows – one was a five hour broadcast from Little Rock’s Harley-Davidson dealership, a TV interview and an official event at the Arkansas state capitol on September 1st with State Representative Fred Allen.
Governor’s Office Visits, TV Interviews and Traditional Print Media
Thus far I’ve had visits with the staffs in eight state governor’s offices, five television interviews and a number of print media articles and more to come as the month develops.
By the time I arrive back in Los Angeles on September 15th, over 100,000 people will have seen the prostate cancer awareness sign on the back of motorcycle.
Total Message Reach
I estimate that the six week, 8,000 mile trip will have reached about 2.75 million people.
I’ll be writing a book about the Tour de USA 2010 over the winter, but it’s clear to me from my many discussions along the road that men seem to understand prostate cancer as a vague concept, but they don’t understand the disease, the risk, or when and how they should test.
This confusion and the associated urban myths combine to impede testing. Those that do test, do not track the results for a rising trend.
What You Can Do
If you are a prostate cancer survivor or a family member or friend, visit the “Survivor Stories” tab on the website and tell us your story.
There are many Internet sites with treatment option information, but very few with detailed survivor stories that can provide tips to men and their families that are just entering the prostate cancer survivor cohort. Your comments can be invaluable.