Media Adventures in Casper – August 6 (Day 8)

Left to Right, Alan, Robert Hess, Alex Batres, Noon Show Host.

ABC Casper Lends a Big Helping Hand

Let’s face it, prostate cancer simply isn’t an exciting topic.  It’s one of those c-statistics we hear about that generally has no meaning until we’re sitting in our doctor’s office and he quietly gives us the bad news.

TV news teams are challenged constantly to provide useful information about current and future events to their viewers and, as we know, prostate cancer is a topic that most men would rather not talkabout.

K2 TV Casper, Wyoming Provided an On Air Interview

I would like to send a huge ‘Thank You” to Alex Batres for fielding my telephone call and for working in a 3 minute segment on her noon show.  It’s very challenging to get media attention on prostate cancer and I’m confident that the 3 minutes Alex was able to provide will actually save a number of lives.

The prostate cancer survival message is pretty straight-forward and it composed of good news and bad news:

The bad news – there are 217,000 new cases each year; 32,050 men die annually form prostate cancer; and at last count there are 24 different forms of prostate cancer.

The good news – prostate cancer is very treatable if it is found early; detection is simple – an annual PSA test (beginning at age 35) as part of an annual physical or through an at home test from Blood Test at Home for a $25.99 and then simply track the annual test result for any change in the PSA number.  If there is an increase, be sure and follow-up with your doctor immediately.

I’d love to Have K2 TV do the Weather for My Entire Ride

Alan, K2 TV’s weatherman, was exactly on the money about the thunderstorms I would encounter late that afternoon near Newcastle, WY.  His forecast was more accurate than most of the forecasts I had when I flew in the Army.

How You Can Help This Defeat Prostate Cancer

  • Visit and make a small donation.  Every $25 provides prostate cancer testing for a man without medical insurance
  • Download a PSA Tracker from our website and enter your last three annual PSA values and look at the trend.
  • “Like” the Tour de USA 2010 on Facebook.
  • Follow us on the Internet at
  • Forward these links to the people in your network.

Best regards,  Robert


About The Success Architect®️

Business Owner | Business Advisor | Cancer survivor, Class of 2003 | Founder and President of the Cancer Journeys Foundation | Founder of the Tour de USA®️ to End Cancer | Founder and CEO of The Success Foundry | Best Selling Author | Speaker | Senior Fellow @ the Center for the Digital Future USC Annenberg School |Business Coach Founder, CEO of TSG Inc | Founder and Partner of InterSpaceLA | Thought Partner | Founder of Pony Express Riders | Autocrosser | Motorcycle Rider | Bicycle Racer | USA Cycling Coach | Retired career Army officer | Prostate Cancer Advocate | Find me at
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